Freemans Cairns Real Estate

Cairns Real Estate Agents Expectation versus Reality

Written by Jade Kilpatrick

What to look for when searching for a Cairns Real Estate Agent

If you are thinking about listing your property on the market, it’s only natural that you want the very best agent to sell your home. The problem is, there are so many real estate agents out there, that it is hard to figure out who is the right one for the job.

It’s often a tug of war between heart, mind and gut instinct. However, with over 30 years’ experience in selling and managing properties in and around Cairns, we know the benchmark of a good agent which can help you avoid making a decision you’ll regret.

“How much is my house worth?”

This is the number one question anyone selling a property will ask.

Before an agent is invited to give an appraisal, most people would have already spent hours *feels like days* scrolling through trying to figure out the value of their home, comparing it against others that look similar to theirs, eyeing up the latest sale figures for the area, sound boarding price ranges to anyone that will listen. We know the drill and we understand how important it is for any owner.

A truly professional real estate agent will go far beyond the initial market research you may have already done, by combining the in-house sales information they have at their disposal with factoring in the many variables that make each property sale unique. Great agents get the price right, no matter what the seller’s expectation. They know how important it is not to over inflate a price just to win a listing.

List it, and they will come.

Depending on market conditions, your property and target buyer, a listing could sell itself, or it could require a strategic marketing plan to attract the right attention.

It’s one thing to list a property, but it’s another to ensure the right potential buyers are attracted to it. Beautiful photographs combined with a solid write up on and, on their own, just won’t cut it.

A great agent is backed with an extensive database of potential buyers who they know are looking to buy in your area. They also have a solid social media following and network to ensure your listing is shared far and wide. And if your property is a little unusual, worth a few million, or the perfect buy for an out-of-town investor, a professional real estate agent will identify the perfect marketing plan that gets your listing in front of the right people.

Hello… hello… anybody there?

Communication in any relationship is vital, but when trying to pick an agent, how do you know they will be there when you need them?

If they turn up on time, they answer phone calls and don’t leave you waiting for days for a response, then surely you are onto a winner, right? Well, it’s a good start, but you should be asking for much more.

Imagine you’re the buyer, you visit or enquire about an open home and it takes the agent days to get back to you. Chances are, you are not going to waste anymore time chasing that property. We know weekends are busy times for agents, so it’s understandable that there could be a short delay. However, great agents have systems and processes in place that enable them to communicate instantly and efficiently to not just the seller, but the many potential buyers too.

Giving that little bit, extra.

It’s often said that a real estate agent must be a jack of all trades, from bread baker, DIY extraordinaire to social media guru and interior designer.

You know you’ve found a great agent when they not only identify problems, but also supply the solution. This could be anything from fixing a leaking tap, or at least, knowing someone who can, to ensuring the ambience of the home is just right for your first open home. A great agent is backed by experience and a team of professionals who can ensure your home is market ready when it is listed, so you get the best price possible.

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